Under Armour, The Mall and Paradise Mall, Sofia – Lighting has a key role in how to distinguish from the crowd
One of the most prominent sport brands in the world UNDER ARMOUR fully trusted PHILIPS in developing its brand new shops in Bulgaria. That’s how those few selected shops in Paradise Mall – Sofia, THE MALL – Sofia and GRAND MALL – Varna succeeded in unfolding its full potential as a leader in sportswear.
This new conception in lighting creates a magnificent feeling of mystery, which attracts new customers and encourages them to explore new products. Under Armour relies on customer experiences, as a way to boost and embolden the rate of more customers to their shops.
Important element for improving the lighting in these shops also depends on carefully choosing colors for different objects. Having this in mind, Philips LED Crispy White projectors are used as a way to support the excellent presentation of different vivid colors around the whole shop. The compact and elegant design of the projectors fits perfectly the plain design of those shops. Specific optic in the projectors also allow them to position in a different way for every single area, as they create a fresh look on the different areas and racks.
Client: Under Armour, The Mall and Paradise Mall